Sebastian Tobien joins Interiman Group as Head of the newly established Strategic Business Solutions division

The Interiman Group continues to strengthen its strategic capabilities within the Digital & Marketing department: with the arrival of Sebastian Tobien, we welcome an experienced leader and entrepreneur as Lead Strategic Business Solutions, a newly created role that is central to the commercial scaling of our digital transformation. Together with his team, Sebastian will play a crucial role in deliberately advancing our digital infrastructure, driving operational excellence, and implementing customer- and candidate-centric solutions with clear business impact.

Sebastian Tobien brings over 15 years of leadership experience from the hospitality, event, and service industries. As the former CEO of dean&david Switzerland, he was instrumental in the brand’s growth and strategic realignment, including successfully managing the COVID-related restructuring. Most recently, he led Congress Kursaal Interlaken AG, where he not only modernized the MICE business but also made significant contributions in live communication and cultural development.

Digital efficiency meets human excellence

“For me, the combination of technical innovation and human closeness is the key to sustainable service,” says Sebastian Tobien. “Our goal is to design processes as efficiently as possible to create space for what really matters: the personal relationship with our clients and candidates.”

This is exactly where the new Strategic Business Solutions division comes in: It acts as an internal sparring partner and operational accelerator for all Interiman Group brands, including Flexsis, Hotelis, Medicalis, and albedis. Together with the teams of our recruitment agencies, Sebastian analyzes processes close to operational reality, identifies economically relevant levers, and develops scalable, cross-brand solutions with direct business impact. The aim is to deliberately realize efficiency potential, reduce administrative burden, and measurably improve time-to-service, client and candidate satisfaction, as well as market differentiation through powerful self-service portals, data-driven feedback loops, or the targeted use of AI in operational processes. In doing so, the Strategic Business Solutions division creates not only relief but also lasting impact across the entire value chain.

Transformation as a collaborative process

For Sebastian Tobien, transformation does not mean imposing tools but jointly developing solutions that work, tailored to the real needs of our more than 70 branch teams. What matters most to him is that every change is tangible in daily operations: through clear simplification, measurable efficiency gains, and visible added value for our clients and candidates.

With Strategic Business Solutions, the Interiman Group focuses on digital and strategic solutions that deliver commercial results. At its core is an entrepreneurial approach: processes are analyzed with purpose, potentials identified, and pragmatically developed further, always with regard to efficiency, user-friendliness, and market proximity.

The goal of digital transformation is clear: less complexity, more impact for all brands in the group. Systems and structures should become not only more modern but above all more accessible, scalable, and service-oriented. This is how Sebastian Tobien sees his role: as a bridge-builder between strategy and operational reality, with the mission to create sustainable solutions that strengthen our market position and noticeably improve customer experiences. “We will only succeed if we do not prescribe new paths but walk them together, with a deep understanding of our brand diversity, our markets, and what counts on the front line,” emphasizes Sebastian Tobien.

Entrepreneurship, humility, and passion

What sets Sebastian Tobien apart is his entrepreneurial mindset combined with a deeply people-centered leadership style. Shaped by challenging roles such as the restructuring at dean&david during the pandemic or managing complex live formats in event gastronomy, he embodies an open culture of learning from mistakes, allowing development potential to be fully realized: “I learned early on that people grow when you give them trust and space. This applies to young talents as much as to organizations.”

Privately, Sebastian Tobien finds balance in sports, enjoyment, and mindful retreat, not as a contrast to work but as a prerequisite for sustainable performance. “What drives me is the challenge and a team that wants to make a difference together.”

Vision: Creating solutions that last

In his new role, the Lead Strategic Business Solutions aims to establish a strategic solution hub within the Interiman Group in the medium term: with a clear interface to the business lines, close proximity to operational reality, and the mission to implement sustainable, intelligent systems. The goal: an organization that is technologically future-proof while being convincingly human.

With Sebastian Tobien, we gain not only a strategically skilled thinker but also a results-driven doer with a keen sense for the needs of our internal employees, clients, and candidates. As Lead Strategic Business Solutions, he will decisively shape our digital transformation: technology-driven, impact-focused, and always with a clear focus on people.

I very much look forward to the journey toward a smarter, digitally stronger, and at the same time more human-centered personnel service. Welcome to the Interiman Group, Sebastian.” Yves Schneuwly, Chief Digital & Marketing Officer, Interiman Group